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Case studies

Business Advisory · Dubai

M Advisory

A website that saves enquiries and their recorded sources.

Year
2026
Scope
Business Websites · Custom Business Software
M Advisory's business advisory and consultation website, desktop view
M Advisory's business advisory and consultation website, mobile view

Desktop & mobileM Advisory · 2026

01The brief

The brief

Mahesh runs a business advisory firm in Dubai. He needed a one-page website where visitors could request a consultation, plus a place to keep track of those enquiries. We built the form and a private workspace for following them up.

02Direction

Keep the consultation request easy to find.

The page introduces the firm’s services and gives visitors a short route to the enquiry form. The consultation button stays within reach on desktop and mobile.

The M Advisory website: the hero reading Business advisory for UAE entrepreneurs in a navy and cyan palette, beside the How We Work section laying out three steps from booking a consultation to launching
Service information and a consultation enquiry form

Project examples

See the consultation enquiry form.

M Advisory website showing its service selection interface
The path from an enquiry to the right service

03The build

Help visitors ask about the right service.

M Advisory on mobile
The mobile experience

A short selection step asks what help they need and carries their choice into the form. We reduced the amount of code and image data the page needs to load.

Save the source information available with the enquiry.

The system reads campaign labels from a link or uses the referring page where that information is available. It keeps that first recorded source for a returning visitor when the browser allows it. Some enquiries can remain direct or have an unknown source.

Keep the enquiry and confirm it was received.

The form checks submitted details and filters automated spam. It saves the enquiry in the lead records, then shows a confirmation and a WhatsApp contact link.

Give the main services clear descriptions.

The page includes information search engines can read about the firm and its work. Separate service pages would allow more detail in a future phase. Rankings still depend on the query and competing pages.

04Foundations

See which enquiries need a follow-up.

The private workspace shows new enquiries and their current stage. Mahesh can update a record as a call is booked or an enquiry becomes a client. The totals depend on those statuses being kept current.

Review leads by recorded source.

The lead table keeps contact details alongside the selected service and source information. Mahesh can change the status and open a WhatsApp conversation from the record.

Sample enquiry records showing follow-up stages, booked calls, clients and recorded sources
Enquiry stages, recorded sources and follow-up status. All displayed records are sample data.

05The outcome

The website and follow-up records are connected.

Mahesh can review enquiries and the source information saved with them. The workspace also records which leads have moved to the next stage.

The project demonstrates lead collection and follow-up tracking. Revenue results are not reported here.

Website
A single-page site with a consultation enquiry form.
Staff workspace
Lead records with status updates and recorded sources.